Make your services easier to sell
With our Mini Makeover for professional services
StandOUT Edge is a new kind of marketing agency, making firms more attractive without more marketing
Creative - Technical - Consulting - Financial – Legal

Supporting solo to mid-sized professional service firms everywhere

Does this sound familiar?
“We’re in a very competitive industry.”
“We’re not the cheapest and not unique, so we have to work hard to win new clients.”
"Acquiring just a few more clients per quarter would be very valuable."
Now imagine this
After our Mini Makeover, something magical happens...
More people are interested.
More prospects become clients.
They don't question the price.
You get more referrals.

The revenue impact
The Mini Makeover can increase revenue by influencing:
- How many serious enquiries you receive
- How many enquiries become clients
- How much you can charge
Just a 10% improvement in each of these can lead to a 33% increase in revenue.


What life could be like
You don’t need to behave like a pushy salesperson. You have a strong offer that virtually sells itself.
People see the value. You don’t need to defend your pricing. You may even raise prices, leading to better margins and lower stress.
We want you to spend more time doing the things you enjoy. 😎
For service-driven teams
Accountants and bookkeepers
Consultants and coaches
Creative and marketing services
Engineers & architects
Financial advisors
HR & recruitment services
IT and software services
Law firms
FAQ
Is this just copywriting?
No. We'll explore what else you could offer to make your service more valuable and less risky to clients. Copywriting is only a small part of it.
What does StandOUT Edge actually do?
StandOUT Edge designs strong, differentiated offers that help professional service firms convert more enquiries into clients. These offers can be used on websites, in proposals, and in client conversations.
What is differentiation, and why is it important for my firm?
Differentiation is about making your firm stand out from the competition by offering unique value that resonates with your clients.
It helps you attract clients, command higher prices, and build client loyalty.
Without differentiation, your firm will be treated as a commodity supplier and forced to competing on price, struggling to stand out in a crowded market.
How can differentiation help with client acquisition?
When your firm offers something distinct and valuable, prospects are more likely to notice you and choose your services over competitors. Differentiation allows you to speak directly to your ideal clients’ needs, ensuring your marketing and messaging resonate more effectively. This makes attracting new clients easier and more efficient.
What if my firm offers services that are similar to others in the market?
Even if your services seem similar to others, there are always ways to differentiate.
We work with you to identify "hidden" differentiators and create new differentiators.
Who do you work with?
We work with all types of consultancies, agencies, and expert-led services, ranging from solo to mid-sized firms.
What industries do you specialise in?
We work with all professional service industries, including consulting, tech, design, marketing, legal, accounting, and finance.
Is StandOUT Edge suitable for small teams or solo founders?
Yes!
Do you work with clients outside Australia?
Yes. We're based in in Australia but support companies around the world.
Blog articles
The indecision problem: An opportunity to differentiate
Over the last few months, I’ve analysed hundreds of professional service websites and noticed a...
Becoming the standout option will reshape your service business
In a crowded market for services, excellence isn’t enough to win clients. You need to be seen as...
What prospects are really thinking when they visit your site
Imagine someone just decided they need your type of service. They begin searching for providers,...