Be the one they choose

Communications

Every step of our process will be explained clearly. You do not need any prior knowledge or experience. If you are unsure about anything, please ask. We will always be happy to explain.
We will always be honest and transparent with you.
We will do our best to respond to all communications on the same business day.
We are available by phone during normal business hours for Sydney, Australia.

Respect for your time

Meetings will be kept as brief as possible.
We will minimise the time required from you wherever possible. When we need your input, we will make the process as quick and straightforward as possible.

Intellectual property

You will have full intellectual property rights to the final deliverables once payment has been made.

The work we do

We will use plain English in all client-facing materials, ensuring they are clear, concise, and easy to understand.
Any client-facing materials we prepare will reflect the tone and professionalism expected in your industry.
If you are not satisfied at any time with what we have prepared, let us know, and we will gladly make changes until you are satisfied.
We will complete each stage promptly. Our goal is to provide you with a partial draft (so you can see where the work is heading) within 48 hours of the first information-gathering session.

Pricing

There will be no hidden costs. You will be told the price at the beginning of the project. Everything within the agreed scope of work will be included in that price.

Is this just copywriting?

Some copywriting is involved, but the real value comes from finding ways to differentiate your service and build trust with potential clients. Copywriting communicates the outcome of that work. It’s important, but only a small part of the process.

How are you different from a marketing or branding agency?

Most marketing agencies focus on generating visibility, leads, or running campaigns. We don’t do that. Branding agencies focus on your visual identity and brand positioning. We don’t do that.

StandOUT Edge focuses on making services more appealing by improving differentiation and building trust.

What does StandOUT Edge actually do?

StandOUT Edge helps small professional service firms enhance their appeal to prospects.

We focus on two practical areas. First, change how your business is presented through your website. Second, we help you create a more distinctive service offering.

But you don’t have experience in my industry. How can you help?

The process we use applies to all professional services. You bring the knowledge of your industry, business, and clients and we bring the structure and outside perspective. It is a collaboration, not a done-for-you service.

How involved do I need to be?

Think of this as a collaboration rather than a done-for-you service. We will need your input on your industry, business, and clients. The process cannot be completed without your involvement.

Can you prove it works?

StandOUT Edge is a new business, so we do not yet have many past clients. What we can say is that the strategy we use is based on strengthening differentiation and building trust, both of which are well established as key factors in business success.

What industries do you operate in?

We work with all professional service industries, including consulting, tech, design, marketing, legal, accounting, and finance.

Who do you work with?

We work with all types of small consultancies, agencies, and expert-led services.

Is StandOUT Edge suitable for solo founders?

Yes!

Do you work with clients outside Australia?

Yes. We're based in in Australia but support companies around the world.

What is differentiation, and why is it important for my firm?

Differentiation is about making your firm stand out from the competition by offering unique value that resonates with your clients.

It helps you attract clients, command higher prices, and build client loyalty.

Without differentiation, your firm will be treated as a commodity supplier and forced to competing on price, struggling to stand out in a crowded market.

How can differentiation help with client acquisition?

When your firm offers something distinct and valuable, prospects are more likely to notice you and choose your services over competitors. Differentiation allows you to speak directly to your ideal clients’ needs, ensuring your marketing and messaging resonate more effectively. This makes attracting new clients easier and more efficient.

What if my firm offers services that are similar to others in the market?

Even if your services seem similar to others, there are always ways to differentiate.

We work with you to identify "hidden" differentiators and create new differentiators.

Accountants and bookkeepers

Consultants and coaches

Creative and marketing services

Engineers & architects

Financial advisors

HR & recruitment services

IT and software services

Law firms

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