Common questions

We help small professional service firms in competitive markets boost their biz appeal. This makes it easier to win clients and grow.

Biz appeal is the impression a business makes on prospects. We strengthen it by refining messages, offers, assets, and processes. This helps prospects build trust. It also makes it clearer what sets a firm apart.

We don’t offer ads, social media management, or SEO.

No. The work we do is more like sales (turning interested people into clients) rather than marketing (creating interest).

We work with all types of small consultancies, agencies, and expert-led services.

We focus on businesses with fewer than 20 employees. This includes both new and established businesses.

The process we use applies to all professional services. You bring knowledge of your clients, services, and industry. We bring the process and experience. It is a collaboration, not a done-for-you service.

Think of this as a collaboration rather than a done-for-you service. We will need your input on your industry, business, and clients. The process cannot be completed without your involvement.

StandOUT Edge is a new business, so we do not yet have many past clients. What we can say is that the strategy we use is based on proven business principles: offering more value than competitors, strengthening differentiation, building trust, and addressing fears.

Additionally, we are tapping into the trend that people are using information online to choose products and services before making contact with the seller. We help you to capitalise on that trend and differentiate yourself from the competition by providing a wealth of helpful information online.

We work with all professional service industries, including consulting, tech, design, marketing, legal, accounting, and finance.

Yes. We're based in in Australia but support companies around the world.