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Need more clients?

BEFORE investing in marketing, get the fundamentals right
with a niche training package

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Is this you?

Your professional service needs more clients.

You have many competitors.

Your marketing doesn’t bring in enough enquiries or attracts the wrong kind.

You spend too much time with prospects who haggle about the price, can’t make up their mind, or disappear.

Become the standout option before spending more on marketing

Being the "standout option" means ideal prospects see your firm as clearly the best choice.

When that happens, more leads become serious prospects, and more of those prospects become clients.

If your firm is not yet the standout option, more marketing may waste time and money.

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cogs labelled Enquiries Conversion Pricing

Benefits of being the standout option

Your services will feel relevant and compelling to your audience, which means:

  • Your marketing will generate more prospects
  • You'll convert more prospects into clients
  • You can raise prices with greater confidence

Just a 10% improvement in these three areas will produce a 33% increase in revenue.

What does it take to be the standout option?

Differentiate clearly

Without a convincing point of difference, prospects assume your firm is just like the others.

Offer more value

Blow their minds with a value-packed offering.

Remove barriers

Perceived risks are often a barrier to becoming a client.

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How we help

Our niche training packages fast-track professional services to becoming the standout option.

These are live, online sessions built around action, not theory.

Learn more
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Our guarantee

If you complete one of our training packages, you will leave with custom-designed assets you can use in your business. If you don’t, we’ll provide continued support until you do, or issue a full refund.

For service-driven teams

Accountants and bookkeepers
Consultants and coaches
Creative and marketing services
Engineers & architects
Financial advisors
HR & recruitment services
IT and software services
Law firms

FAQ

What does StandOUT Edge actually do?

We offer training packages that help professional service firms be seen as obviously the best choice to prospects choosing a firm. These programs typically bring together participants from different firms.

Who do you work with?

We work with leaders of all types of consultancies, agencies, and expert-led services, ranging from solo to mid-sized firms.

What industries do you specialise in?

The training packages are designed to be suitable for all professional service industries, including legal, finance, consulting, tech, design, and marketing.

How is StandOUT Edge different from a marketing agency?

StandOUT Edge runs training programs, not marketing services. The training programs don’t teach you how to market your services. Instead, they support you in developing offerings and features that can be used in your marketing.

What outcomes can I expect?

Each training package is designed to deliver something practical you can apply directly in your business, such as a new client offering.

All programs are backed by our guarantee.

Do you offer one-on-one sessions or long-term support?

One-on-one versions of group programs are available on request. Contact us for pricing.

Long-term support is not currently offered, but it may be available in the future.

Is StandOUT Edge suitable for small teams or solo founders?

Yes. Group programs are especially valuable for small teams and solo founders because they bring together different perspectives that may not be available within a small firm.

Do you work with clients outside Australia and New Zealand?

Yes. While we currently focus on supporting firms in Australia and New Zealand, we are happy to work with clients in other regions.

Blog articles

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What excites me about differentiating professional services
By Dr. Martin Puchert 23 April 2025

I see opportunities for deeper differentiation in every professional service business I encounter....

read more
https://341651143.fs1.hubspotusercontent-na3.net/hubfs/341651143/AI-Generated%20Media/Images/A%20flower%20with%20the%20colour%20215f99%20prominently%20standing%20out%20in%20a%20large%20view%20of%20white%20flowers-1.jpeg
Overview of differentiation for professional services
By Dr. Martin Puchert 23 April 2025

TLDR: To stand out and attract the right clients, professional service businesses should focus on...

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https://341651143.fs1.hubspotusercontent-na3.net/hubfs/341651143/concerned.jpg
The indecision problem: An opportunity to differentiate
By Dr. Martin Puchert 30 April 2025

Over the last few months, I’ve analysed hundreds of professional service websites and noticed a...

read more