Services
Made for leaders of solo to mid-sized professional service firms
Niche training packages
Try one of our unique training packages. Build practical skills you can apply immediately.
Each package gives you a new way to help your business become the standout option in a crowded market.
Currently, all training packages are invitation only.
Public programs will be available later in 2025.
How the training works
All training is delivered live and online.
Each package bundles a workshop with extras like one-on-one consultations, curated learning resources, and services from affiliated providers.
Some topics are best explored in a group setting, where participants can learn from each other’s experiences. Those topics are delivered through workshops that bring together leaders of various firms.
The guarantee
If you complete one of our training packages, you will leave with custom-designed assets you can use in your business.
If you don’t, we’ll provide continued support until you do, or issue a full refund.
Create a virtuous cycle
The power of the masterclass comes from creating a virtuous cycle that keeps reinforcing itself:
- Start by differentiating your services.
- This boosts the perceived value of your services.
- Higher perceived value justifies premium pricing. Premium pricing gives you resources to invest in further differentiation, continuing the cycle of growth.
Package 1
Convert more website readers into serious enquiries without changing the visual design
Research shows that 40 to 60 percent of sales opportunities are lost due to hesitation. When prospects are unsure or worry something might go wrong, they may look for another business or do nothing at all.
In most cases, the issue isn’t the visual design. It’s the message. This package shows you how to avoid that problem.
Turn more of your passive website readers into serious enquiries.
You'll leave with something you can use immediately.
Package 2
Design an offering that sells itself (no persuasion needed) and may support a higher price
If you run a professional service firm, you know how hard it is to differentiate a service that sounds similar to everyone else’s. When prospects can't see a clear difference, they focus on superficial things like price and name recognition.
Now imagine offering something prospects instantly understand and want, without needing to be convinced.
You’ll do this by combining your core service with carefully selected value-adds, creating a distinctive, high-value bundle that stands out in the market.
You’ll finish with a client-ready offering you can use immediately in your next proposal or sales conversation.